Big Guerrilla was founded in 2014 in Houston, Texas. The term “Guerrilla marketing” is an advertising strategy that involves using low-cost, unconventional marketing approaches to maximize brand awareness. And yes, while we sometimes like to pressure wash our logo into frequently trafficked walkways around the city, Big Guerrilla is also about bringing that unconventional spirit into higher-level strategies and processes. We don’t subscribe to the “it’s always been done that way” approach and seek to improve our methods by way of efficiency and ingenuity.
To understand how guerrilla marketing works, click here.